Objective
Campaign Objective: To create compelling visual materials for Diageo's World Class South Africa bartending competition that would elevate the Tanqueray No. 10 brand positioning and engage industry professionals. The campaign needed to communicate sophistication, premium quality, and the competitive spirit of the bartending community while maintaining brand consistency across all touchpoints.
Key Deliverables: Designed promotional posters, digital marketing materials, and competition collateral featuring the iconic Tanqueray No. 10 gin bottle. The creative direction focused on luxury hospitality aesthetics, combining classic cocktail imagery with modern design elements to appeal to both established bartenders and emerging talent in the South African market.